Have you ever wondered how do some content creators get a lot of clicks, views, engagement and popularity while others struggle?
The most probable reason for that is the fact that these “strugglers” don’t know whom they are talking to.
You see, when creating content people don’t care about you or your website.
They don’t want to spend 5 minutes reading a blog post…
They don’t want to watch a 10 minute video…
But they do want something for themselves.
People care about this one question. And if you as a content creator understand this concept you will be able to create content that gets clicks, views and engagement.
The answer is this..
People want to know WHAT’S IN IT FOR THEM?
So, before you do anything, ask yourself why should the reader care? Why should somebody watch my video?
WHAT IS IN IT FOR THEM?
That’s the question.