Speech Development Framework
World Class Tool #1 - Uncover Your Core Message
- What do you want your audience to feel or act or think as a result of experiencing your speech?
- What is the end result you want for your audience as a result of this speech?
- How should your audience be different after your speech?
- What is the exact next step you want your audience to take after your speech?
- If your audience does not receive your message, what might happen to them?
World Class Tool #2 - Identify Your Main Points
- What are the 3 to 4 main points you want your audience to have so they can “get” your main message?
- How can you summarize each one of these points using fewer than 10 words (i.e. Foundational Phrase)
- What are 5 to10 actions your audience should take as a result of your speech
- What will happen to your audience when they act on your message?
- What will happen to your audience if they do not act on your message?
- What is it that your audience members want to avoid?
- What is it that your audience members want to attain?
- What keeps your audience members awake at night?